The TravelPasha guide to Saudi Arabia

Saudi Arabia is undergoing a remarkable transformation, actively reimagining its tourism identity amid a backdrop of rich heritage and ambitious developments. The kingdom, historically perceived through the lens of its religious significance and vast deserts, is now opening doors to a broader audience, highlighting its diverse landscapes, cultural wealth, and cutting-edge architectural projects. As a part of its Vision 2030 initiative, Saudi Arabia is weaving together its historical threads with contemporary experiences, inviting discerning travellers to explore its offerings anew.

From the bustling heart of Riyadh, rich with modern design and gourmet dining, to the serene ancient city of AlUla, where rock formations tell stories of millennia, the kingdom is poised to captivate sophisticated visitors. Jeddah, with its stunning coastline along the Red Sea, is emerging as a gastronomic hub, while the ambitious Red Sea Project and NEOM promise futuristic experiences that redefine luxury travel. The juxtaposition of tradition and innovation makes Saudi Arabia a destination to watch closely.

The nuanced experiences and authentic encounters await those willing to immerse themselves in the kingdom’s evolving narrative.

Why now

The current moment presents a unique opportunity for travellers to explore Saudi Arabia as it undergoes a vibrant renaissance. The government’s Vision 2030 reform plan, introduced in 2016, has set the stage for a significant cultural and economic shift, welcoming international tourism as a vital avenue for growth. With the easing of visa regulations and a concerted effort to promote the kingdom's cultural heritage and natural beauty, there is an undeniable allure to visiting Saudi Arabia now.

The emergence of unique projects such as the Red Sea Project and NEOM, a $500 billion smart city under construction, further elevates the country’s appeal, promising a blend of luxury and innovation. These developments not only attract investors but also sophisticated travellers seeking cutting-edge experiences. As more international airlines establish routes to major cities, ease of access continues to improve, making this an opportune time to discover a nation rich in history and poised for the future.

When to go

Saudi Arabia experiences a predominantly arid climate, with extreme temperatures in the summer months. The ideal time to visit is during the cooler months from November to March when temperatures range from 14°C to 24°C (57°F to 75°F) in most regions. During this period, the country hosts a variety of festivals and events, including the Riyadh Season, a cultural entertainment festival that features concerts, theatrical performances, and art exhibitions.

In contrast, the summer months from June to August can see temperatures soar above 40°C (104°F), making outdoor exploration challenging. The months of Ramadan, which varies each year according to the Islamic lunar calendar, may also affect travel plans as many establishments operate with reduced hours. If visiting during this time, it's essential to respect local customs, including fasting hours.

How to get there & get around

Saudi Arabia is served by several international airports, with King Khalid International Airport (RUH) in Riyadh, King Abdulaziz International Airport (JED) in Jeddah, and Prince Mohammed bin Abdulaziz Airport (MED) in Medina being the most prominent. Direct flights are available from major global hubs, including London, New York, and Dubai.

While domestic flights are the quickest way to traverse the vast distances between cities, the kingdom also boasts a growing rail network, with the Haramain high-speed train connecting Mecca and Medina to Jeddah. For those who prefer driving, major highways are well-maintained, although it's advisable to hire a local driver due to differing traffic regulations and driving styles.

The regions worth your time

Riyadh

As the capital and largest city, Riyadh is a blend of modernity and tradition. The city is home to several cultural institutions, including the National Museum of Saudi Arabia and the King Abdulaziz Historical Centre. For design enthusiasts, the vibrant King Abdullah Financial District showcases contemporary architecture. While it is a commercial hub, the city's dining scene is blossoming, with establishments such as Nozomi, offering a sophisticated take on Japanese cuisine, and AlMamlakah Tower, featuring stunning views from its observation deck.

Jeddah

Jeddah, often referred to as the gateway to Mecca, boasts a rich cultural heritage and an artistic flair. The city’s historic Al-Balad district, a UNESCO World Heritage site, features coral houses and bustling souks. The waterfront Corniche is perfect for leisurely strolls, complemented by innovative seafood dining at places like The Seafood Market. Jeddah’s contemporary art scene is exemplified by the Abdul Latif Jameel Arts Centre, showcasing local and international artists.

AlUla

AlUla is a spectacular showcase of Saudi Arabia’s ancient heritage, featuring monumental tombs carved into sandstone cliffs. The UNESCO World Heritage site of Madain Salih, with its Nabatean tombs, offers an unparalleled glimpse into the region’s past. For luxury accommodation, the Habitas AlUla provides an eco-conscious retreat that seamlessly blends with the desert landscape, offering adventure activities such as hiking and stargazing.

Diriyah

Diriyah, the birthplace of the Saudi state, is an area steeped in history. The mud-brick architecture of At-Turaif, another UNESCO World Heritage site, embodies the kingdom’s rich past. The area has been transformed into a cultural destination, featuring art galleries, restaurants, and cafés. Dining at Bujairi Terrace, overlooking the historic site, offers a fusion of traditional and contemporary Saudi cuisine.

Red Sea Project

The Red Sea Project is a pioneering development that aims to position Saudi Arabia as a premier luxury beach destination. Comprising over 90 islands, this ambitious project promises pristine beaches, luxury resorts, and opportunities for marine exploration. The development is designed to be environmentally sustainable, offering unique experiences such as diving in untouched coral reefs and wellness retreats on secluded shores.

NEOM

NEOM is a futuristic city that aims to redefine urban living, incorporating cutting-edge technology and sustainable practices. Set against the backdrop of striking landscapes, this ambitious project envisions living spaces that prioritise well-being and innovation. Although still in development, NEOM promises a range of experiences, from outdoor adventures to cultural immersion, making it an exciting area to monitor for future travel opportunities.

Where to stay

Riyadh - The Four Seasons Hotel Riyadh: A sophisticated luxury property located in the Kingdom Centre, offering modern amenities and exceptional service coupled with stunning city views. - The Ritz-Carlton, Riyadh: A palatial hotel boasting opulent interiors and lavish gardens, ideal for those seeking both luxury and a taste of Saudi hospitality.

Jeddah - Park Hyatt Jeddah: A contemporary hotel with stunning views of the Red Sea, featuring elegant rooms and a renowned spa, perfect for relaxation and fine dining. - Narcissus Resort & Spa: Nestled along the coast, this resort combines luxury accommodations with excellent wellness facilities and a private beach.

AlUla - Habitas AlUla: An eco-friendly luxury resort that integrates seamlessly with its surroundings, offering unique accommodations and immersive experiences in nature. - Ashar Tented Resort: Combining luxury with a desert experience, this resort features elegantly appointed tents nestled among dramatic rock formations.

Diriyah - Diriyah Gate: A unique cultural complex in development that will feature heritage-inspired accommodations, restaurants, and cultural experiences once completed.

Red Sea Project - The Red Sea Project Resorts: While still under construction, expect a range of luxurious options that promise beachfront access, sustainability, and exclusivity in a pristine environment.

What to eat

Saudi cuisine is a reflection of the region’s rich history and cultural influences, with an emphasis on fragrant spices and hearty dishes. Traditional meals often revolve around rice, lamb, and chicken, with signature dishes such as Kabsa, a spiced rice dish served with meat, and Mandi, featuring seasoned rice and slow-cooked lamb.

Notable Restaurants - Nozomi (Riyadh): This upscale Japanese restaurant is celebrated for its high-quality sushi and contemporary ambience. - The Seafood Market (Jeddah): Offering fresh catches and an interactive dining experience, choose your seafood and have it cooked to your liking. - AlMamlakah Tower (Riyadh): The tower's restaurants offer panoramic views and a range of international cuisines, making it a sought-after dining destination. - Bujairi Terrace (Diriyah): Enjoy stunning views of At-Turaif while indulging in modern Saudi dishes that pay homage to local flavours. - Hadiyah (AlUla): This dining experience encapsulates local produce with innovative culinary techniques, set against the backdrop of the region's stunning landscapes.

Culture, etiquette & language

Saudi Arabia’s culture is deeply rooted in Islamic traditions, and it is essential for visitors to respect local customs. Greetings typically involve a handshake, and it is customary to address individuals with their titles. Dress modestly, particularly in public spaces, with women encouraged to wear an abaya, though it is not mandatory for foreign visitors.

Tipping is customary in restaurants, typically around 10-15% of the total bill, while service staff often appreciate small gratuities in other service contexts. It is advisable to avoid public displays of affection and to be mindful of local customs during Ramadan. Basic Arabic phrases, such as “As-salamu alaykum” (peace be upon you) and “Shukran” (thank you) can enhance your interactions.

What it costs

A luxury trip to Saudi Arabia typically ranges from $500 to $1,500 per day, depending on accommodation, dining choices, and activities. Premium experiences can be accessed at prices between $250 and $500 daily, while mid-range budgets should expect to spend around $100 to $250. Visa regulations have been streamlined for tourists, with e-Visas now available for many nationalities, allowing for easy entry into the kingdom.

A sample two-week itinerary 1. Day 1-3: Arrive in Riyadh; explore the National Museum, enjoy dining at Nozomi, and visit the Kingdom Centre. 2. Day 4-5: Take a short flight to AlUla; visit Madain Salih and indulge in a stargazing experience at Habitas. 3. Day 6-7: Travel to Diriyah; explore the historical sites and dine at Bujairi Terrace. 4. Day 8-10: Head to Jeddah; wander through Al-Balad, relax on the Corniche, and enjoy seafood at The Seafood Market. 5. Day 11-12: Visit the Red Sea Project; relax at a luxury resort and explore marine life. 6. Day 13-14: Discover NEOM; engage in adventurous activities and learn about the sustainable vision of the project.

Responsible travel

When visiting Saudi Arabia, it is crucial to engage in responsible tourism practices that respect local customs and contribute to the community. Opt for eco-friendly accommodations that prioritise sustainability, such as Habitas AlUla. Participating in local tours led by residents can enhance cultural understanding while benefiting the local economy. Additionally, consider supporting artisans by purchasing locally crafted goods, ensuring that your travel has a positive impact on the region's heritage and future development. Respecting environmental regulations, especially in pristine areas like the Red Sea, is essential for preserving the natural beauty of the kingdom for future generations.