Novotel's Ocean Impact Report: Leading Sustainable Hospitality

In 2023, Novotel released its Ocean Impact Report, detailing sustainability initiatives to cut plastic waste. Novotel, part of Accor, plans to eliminate single-use plastics in guest rooms and dining areas by 2025, aligning with Accor’s Planet 21 programme. Established in 2012, this programme targets sustainable development across Accor hotels.

Olivier Mantei, global sustainability director for Accor, states, “The Ocean Impact Report highlights how integral our ocean ecosystems are to the health of the planet.” Each property plays a role in combatting plastic pollution, from partnering with local marine conservation groups to educating guests.

The report features Novotel Bali Ngurah Rai Airport's work with Bye Bye Plastic Bags, removing over 2,000 kg of plastic waste from beaches since 2021. Novotel Melbourne South Wharf installed water filtration systems, cutting bottled water use by 70%.

Dr. Kate Brown, a sustainability consultant, emphasizes, “A commitment to sustainability must penetrate all layers of an organisation.” Without comprehensive training, initiatives can become mere public relations exercises.

The report shows hotel chains investing in sustainability as a competitive edge. A Booking.com survey found 81% of travellers believe companies should reduce plastic waste.

In Europe, where plastic regulations are tightening, Novotel’s initiatives could offer a strategic advantage. The European Union’s Single-Use Plastics Directive indicates that regulatory pressure will shape future hospitality practices. Novotel’s early adoption of sustainable practices could avoid fines and ensure compliance, appealing to eco-conscious travellers.

The Ocean Impact Report sets a precedent for the industry, focusing on marine conservation and reducing hotels' environmental impact. The challenge is ensuring these initiatives remain effective and sustainable.